the Client
Second Adolescence is an independent production company who like to tell stories about girlhood, teenage adolescence, and growing up. Their projects are centred around amplifying underrepresented voices in the coming-of-age genre.
the project
The production company sought a fresh, punchy logo and an animated reveal to introduce their projects. They wanted a type-based design that captured the brand’s youthful, bright, and playful spirit, with a focus on a female-centric appeal. As lead designer, I gravitated towards bold, striking typography—something instantly recognizable and memorable, creating an impactful logo that leaves a lasting impression.
Scope
Role
Graphic + Motion Designer
Client Instagram
Service
Branding
Tools
Illustrator, After Effects, Photoshop
Year
2024