I'm a purpose-driven designer with a passion for human connection. I design with an emphasis on brand storytelling and visual identity, combining a whimsical touch with an editorial edge. I seek to help brands shine in ways that feel familiar, memorable, and grounded. I believe that good design balances technical skill with emotional depth, where visuals leave a lasting impression on the audience.

My academic background in archaeology has taught me to see brands as layered narratives, each with a rich history that informs future potential. My designs blend cultural awareness and empathy to capture what makes each brand unique, relatable & adaptable. By understanding what drives human behaviour, I tap into deeper human needs and desires, reaching the core of audiences in an enduring and personal way.

In my personal time, you can usually find me making music and visuals centred around themes like climate change, consciousness, and identity. I have an innate pull towards vintage-nostalgia that often peaks through my work. I love colour, texture, and vibrant composition.