buddies in bad times theatre

Visual Identity: Season 46 Marquee Posters

the Client

Buddies in Bad Times is Toronto's premiere Queer theatre and is one of the oldest and longest running Queer theatres in the world. Known for celebrating LGBTQ+ voices and stories, Buddies' pushes the boundaries of contemporary theater by creating an inclusive space for experimental and provocative works. Founded in 1979, the theater has built a reputation for amplifying diverse perspectives, exploring complex social issues, and fostering a sense of community.

the project

Ahead of their 46th season, Buddies' needed vibrant poster designs to market their upcoming plays. Using art, titles, and all essential brand elements, I created a clear design system to compose 9 posters for Buddies' new season: each with strong individual presence and a powerful shared family resemblance. With art taking centre focus, I oriented type around the faces of the artists, ensuring a clear connection to audience could be made.

Scope

Role

Designer

Service

Visual Identity, Branding, Marketing

Tools

Illustrator, Indesign, Photoshop

Year

2024

Credits

Art + Photography by Fran Chudnoff

Title script by ted witzel

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